Free checklist
The Local Business Social Media Checklist
Fifteen quick checks to make it easier for customers to understand what you do and how to reach you.
One page. Fifteen checks.
A practical gut check before you spend more time or money on marketing.
The checklist
Start with the places customers look first.
Tick through these once, then revisit them whenever the business changes.
- 1Business name matches your storefront and listings
- 2Recognizable profile photo or logo
- 3Cover image that shows the business or customer experience
- 4Concise bio saying who you help, what you offer, and where
- 5Service area
- 6Current hours, including holiday changes
- 7Working phone and monitored messaging option
- 8Useful website, menu, or booking link
- 9Clear call to action
- 10Accurate address and map, or an appointment-only note
- 11Recent post showing a product, service, work, or team
- 12Current photos and videos you have rights to use
- 13A mix of helpful content, offers, behind-the-scenes, and community updates
- 14A plan for checking and replying to comments and messages
- 15Regular review of page details, links, hours, and contact information
Honest note: A complete page helps customers understand what you do and how to reach you, but it cannot guarantee reach or sales.